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The Benchmark Fallacy

Many investors desire to keep pace with “the market” by using a typical benchmark (S&P 500, Dow Jones). This is an excellent article as to why that is a fallacy. Do you want to buy index funds that mimic the market? Then you must be willing to incur 40%, 50% or even 60% losses like in […]

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Investing Myth: “Set it and forget it”

The market environment changes over time, as do your personal needs and desires. Doesn’t it make sense that your investment strategy needs to incorporate change too? The best way to navigate the financial markets is to be flexible and nimble in your approach. If your portfolio is invested 100% of the time, you are actually […]

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